CASE STUDY: LOGO UPDATE
As the Central Florida Astronomical Society's publicity chair, I was responsible for updating and revitalizing the club's logo and establishing its social media presence.
This involved researching the club’s history and demographics and gathering input from fellow society members to ensure that the new logo captured the essence of our group while also reflecting a more contemporary and dynamic image.
Logo Redesign
The logo needed to honor the club's rich history while effectively representing its activities, which include solar observing, planetary exploration, and more.
T-Shirt for club promotion
Mockups were crafted and generated to illustrate the application of the logo on promotional items such as t-shirts.
This brought the conceptual design to life in a tangible and visually captivating manner, all while prioritizing budget constraints.
Banner design for outreach events.
Comprised entirely of volunteers, the Central Florida Astronomical Society is on a mission to ignite curiosity and inspire lifelong learning of the cosmos. From schools to scout and youth groups, as well as community organizations, our volunteers bring telescopes and engaging presentations to audiences across central Florida.